Sales Director West Europe
About The Position
Sentrycs is developing and bringing to market a technology-leading counter-drone solution designed to protect urban environments. Our platform automatically detects, tracks, takes over, and safely lands unauthorized commercial drones in a designated zone.
If you want to make an impact on shaping the defense counter-drones market, work on revolutionary technologies in one of the most innovative environments there is, surrounded by A-players who are the sharpest, most talented professionals in their field but who also love to party and have fun – Apply now!
We are seeking a talented and experienced Sales Director with vast experience in the world of Defense and HLS.
Key responsibilities:
Revenue Ownership
- Own and deliver annual regional revenue targets
- Build and maintain 3–4x qualified pipeline coverage
- Ensure forecast accuracy and CRM discipline
Strategic Market Development
- Define and execute country strategies (Tier 1: UK & France)
- Develop key accounts within MoD, Armed Forces, Police, and HLS agencies
- Identify high-value opportunities and framework agreements
Partner Ecosystem
- Recruit, structure, and activate system integrators and distributors
- Build long-term strategic partnerships
- Drive partner-led growth in Benelux and Iberia
Government & Institutional Sales
- Navigate complex procurement processes
- Lead RFI / RFP engagements
- Represent the company at industry and defense events
Internal Collaboration
- Work closely with Presales and Product teams
- Support field trials and technical evaluations
- Provide structured market feedback to leadership
Requirements
- Minimum 6+ years of experience in Defense, Homeland Security (HLS), or Government sales
- Proven experience selling into Ministries of Defence, Armed Forces, Police, or Government Agencies
- Strong understanding of complex public procurement processes
- Experience owning quota and delivering multi-million € revenue targets
- Ability to manage multi-country territories
- Willingness to travel extensively across Western Europe
- Fluency in English (required)
- French strongly preferred
- Former military or Homeland Security background – Big advantage
- Established network within Western European defense or security ecosystem- Big advantage
- Experience engaging senior operational and procurement stakeholders- Big advantage
Nice to Have
- German language skills
- Technical understanding of RF, C-UAS, electronic warfare, ISR, or air defense systems
- Experience supporting field trials or operational demonstrations