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Multi-Layer CUAS Director of Sales (APAC)

APAC · Full-time

About The Position

We are seeking a high-impact, quota-carrying Director of Sales – Multi-Layer CUAS responsible for driving revenue growth and closing strategic deals across the Asian market.

This is a hands-on execution role, owning opportunities end-to-end (A–Z)—from early market engagement and opportunity shaping through capture, negotiation, and contract award.

The role requires a proven “hunter-closer” with deep experience in complex defense/HLS sales cycles, capable of converting pipeline into signed contracts and revenue.

Key Responsibilities

1. Revenue Ownership & Quota Delivery

  • Own regional sales quota (pipeline, bookings, and revenue targets)
  • Build, qualify, and convert a high-value pipeline of opportunities
  • Drive consistent quarterly and annual revenue performance
  • Maintain accurate forecasting and deal visibility

2. Full Lifecycle Deal Execution (A–Z)

  • Own opportunities from:
  • Early engagement / intelligence
  • Opportunity shaping and positioning
  • Capture strategy and pursuit
  • Proposal development
  • Negotiation and contract closure
  • Lead complex deals including:
  • Government tenders
  • Multi-party programs
  • Strategic direct awards
  • Personally drive closing activities and ensure deals reach signature

3. Active Deal Leadership (Hands-On)

  • Act as deal owner and quarterback for all strategic pursuits
  • Coordinate internal teams (product, R&D, legal, finance) to win deals
  • Remove blockers and accelerate deal velocity
  • Ensure disciplined execution of capture processes

4. Strategic Account Penetration

  • Identify and develop high-value accounts across APAC
  • Build direct relationships with decision-makers and influencers
  • Expand footprint within key accounts (land & expand

5. Partner-Enabled Sales Execution

  • Leverage and manage local partners, integrators, and primes to win deals
  • Build winning teaming structures for large tenders
  • Ensure partners actively contribute to pipeline and deal closure

6. Competitive Positioning & Win Strategy

  • Develop clear win strategies per deal
  • Position differentiated multi-layer CUAS solutions aligned to customer needs
  • Anticipate competitor moves and proactively counter them

7. Market Execution Intelligence

  • Continuously identify new opportunities, budgets, and upcoming tenders
  • Maintain real-time understanding of:
  • Procurement pipelines
  • Customer priorities
  • Competitive dynamics
  • Feed actionable intelligence into ongoing pursuits

Requirements

  • 8–12+ years in direct sales in defense, HLS, or security sectors
  • Proven track record of closing large, complex deals (multi-million €)
  • Demonstrated ability to own and close opportunities A–Z
  • Strong network within Asian defense / HLS ecosystem
  • Deep understanding of government procurement and tender processes
  • Experience working with system integrators, primes, and local partners
  • Background in CUAS / ISR / defense tech – strong advantage


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